← All articles
AI Workforce · October 15, 2026 · 1 min read

‘AI-Washing’ and ‘Forever Layoffs’: Why Companies Keep Cutting Even as Profits Rise

Fortune's February analysis argues some cuts are labeled as AI-driven for narrative reasons.

‘AI-Washing’ and ‘Forever Layoffs’: Why Companies Keep Cutting Even as Profits Rise

Fortune's February 10 analysis described "AI-washing" and "forever layoffs" as reasons companies keep cutting jobs even amid rising profits. The headline is the detail we can confirm from our review.

The theme recurs in October's announcements: Netflix's memo did not cite AI for its 1,000 cuts, while Kroger's CEO cited technology without saying how many roles AI would replace. Analyst Neil Saunders said some Kroger cuts would have happened regardless.

📢
Put Your Brand in Front of AI Decision-Makers
Sponsored content, newsletter placements, and homepage visibility.
Get in Touch

Source: Fortune

AD
AIBW Desk
Contributing Analyst

Get this kind of intelligence daily

One email. The stories that matter for AI business operators and investors.

Related

✏️
Have a Perspective on AI Business?
Pitch a guest article to our readers of founders and operators.
Write for Us