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AI Leadership · September 29, 2026 · 1 min read

What Changed in How We Cover AI Leadership This Year

Our approach to leadership coverage has evolved since we started. Here's what changed and why.

What Changed in How We Cover AI Leadership This Year

Our practices for covering AI leadership decisions have shifted meaningfully, and the specific changes are worth naming.

We started trying harder to separate process from outcome

Early coverage sometimes judged leadership decisions primarily by how they turned out. We now try more deliberately to evaluate decisions based on what was reasonably knowable at the time they were made.

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We got more comfortable praising well-reasoned decisions that didn't pan out

We're now more willing to describe a decision as well-reasoned even when its eventual outcome was disappointing, rather than letting hindsight color our assessment of the original reasoning.

We became more skeptical of leadership narratives built entirely around outcomes

We try to be more skeptical of leadership profiles that credit a leader's judgment primarily based on results, without examining the actual decision process behind those results.

Why this evolution matters

Outcome-based leadership evaluation risks rewarding poor process that happened to work and punishing sound process that didn't, and we think correcting for that bias, however imperfectly, matters.

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AIBW Desk
Contributing Analyst

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