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Trust, Attitudes and Use of Artificial Intelligence: A Global Study 2025

Trust, Attitudes and Use of Artificial Intelligence: A Global Study 2025

KPMG, in partnership with the University of Melbourne, published this large-scale global public survey in 2025, covering roughly 48,000 respondents across 47 countries. It documents what the report calls a "trust paradox": most people view AI as trustworthy in principle, but a smaller share actually trust it in practice, alongside widespread unsanctioned AI use inside workplaces that formal policy hasn't caught up with.

The report's country-by-country breakdown has made it a frequently cited source for comparing public AI sentiment across different regulatory and cultural contexts.

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