McKinsey's technology practice published this report in January 2025, identifying a substantial gap between how much employees are already using generative AI day-to-day, which is higher than most executives estimate, and how ready leadership actually is to scale that usage organization-wide. The report segments employee sentiment into four adoption archetypes it labels "Bloomers," "Gloomers," "Zoomers," and "Doomers."
The employee-executive perception gap the report documents has become a frequently cited data point in discussions of why enterprise generative AI rollouts often underperform their pilot-stage expectations.