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AI Adoption · October 11, 2026 · 1 min read

Publicis Sapient: 73% Use AI Regularly, but Only About 10% Call It Core

The 2026 report of 1,550 AI decision-makers shows adoption running ahead of organizational change.

Publicis Sapient: 73% Use AI Regularly, but Only About 10% Call It Core

Publicis Sapient's Global Enterprise AI Report, published in June and based on 1,550 AI decision-makers, found that 73% say AI is used regularly or across most of their business processes. But only about one in ten described AI as central to how their business runs.

The gap suggests deployment is moving faster than organizational change. The distinction between using AI in places and being built around it is the most useful lens for judging adoption claims in vendor surveys.

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Source: MarketScale

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AIBW Desk
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