Dreamforce 2027, Salesforce's flagship annual conference, runs September 21-23 at the Moscone Center in San Francisco. In recent years the event has become as much a showcase for Salesforce's Agentforce and broader agentic AI strategy as for its core CRM platform.
Dreamforce's scale, drawing well over 100,000 attendees in recent editions, makes it one of the largest single venues for enterprise software vendors to position against each other on AI strategy specifically, with keynotes from CEO Marc Benioff typically setting the tone for how the broader enterprise software industry talks about AI adoption for the following year.