What Off-the-Record Moments in Executive Interviews Actually Tell Us
We can’t quote what executives say off the record, but the pattern of what triggers that shift is itself informative.
Why Researcher Interviews Take Longer to Schedule, and Why That’s Fine
AI researchers are consistently harder to book on short notice than executives or founders. Here’s why we’ve stopped treating that as a problem to solve.
The Founder Interview Answer That Made Us Rethink Our Own Questions
A founder’s response to a fairly standard question revealed that our usual framing was missing something important. Here’s what changed.
The Interview Question Executives Are Best Prepared For, and Why We Ask It Anyway
Some questions in an executive interview are almost guaranteed to get a rehearsed answer. Here’s why we still ask them, and what we do with the response.
Why We Ask Executives to Describe a Decision They’d Make Differently Now
One recurring interview question produces our strongest executive perspective content more reliably than any other prompt we use.
The Guest Article Revision Note That Gets the Best Response From Contributors
One specific type of editorial feedback consistently produces stronger revised drafts from guest contributors than any other kind we give.
What We Changed After Realizing Our Commentary Skewed Toward Large Companies
An internal audit revealed our commentary coverage leaned heavily toward large, well-known AI companies. Here’s what we did about it.
The Two Questions We Ask Before Any AI Analysis Piece Goes to Publish
A short final check applied to every analysis piece before it runs, regardless of how thorough the drafting process already was.
The Follow-Up Question That Separates a Real Expert Quote From a Talking Point
One simple follow-up question, asked consistently, reliably distinguishes a source’s genuine view from a rehearsed line.
Why We Don’t Run Anonymous Sourcing for Editorial Opinion
A line we draw firmly for opinion content that we’re more flexible about elsewhere: editorial opinion pieces carry a named byline, period.